Product Positioning, Messaging and Brand Storytelling

Content Marketing Strategy and Execution

Demand Generation and Account Based Marketing (ABM)

Website Content and Digital Strategy

Channel Partner Marketing

Executive and Internal Communications

Public Relations / Analyst Relations 

Social Media Strategy / Influencer Strategy

Customer Marketing and Advocacy Programs

See a sample of my strategic and demand generation campaign work below.
View my portfolio presentation

At my core, I am a storyteller. One who specializes in the power of story to drive business growth and impact.

My superpower is helping B2B companies craft and then execute a Go-To-Market strategy that enables them to grow faster – attracting, converting and delighting their ideal customers. 

I started my professional career as a journalist, writing and editing for business publications in the healthcare industry. That developed a unique combination of curiosity, creativity and a strategic mindset.

I've spent 20+ years as a marketing leader and innovator in B2B software, with a particular love for companies that are ready to scale up and compete on a global scale. These efforts enabled one company grow 4x in just two years, and another grow 9x in four, leading to successful exits.

For fun, I am an avid road cyclist and traveler. (If I can combine the two, even better.) I love the outdoors and visiting the mountains or beach whenever I can.

The Predictive Index calls me a Maverick, which means I work in a flexible way and bust through roadblocks to make things happen.

If you need someone who gets B2B marketing strategy, can scale and lead a team, while also rolling up her sleeves to get things done, let's talk!