Karen Oakland

B2B Marketing and Communications Leader

Hello! I am a strategic, innovative marketing leader known for supercharging revenue growth in B2B SaaS software, enabling global companies to "punch above their weight" and exceed targets. Offering 20+ years of experience, I design integrated go-to-market plans and bring them to life across marketing, sales, partner and product teams. 

It may sound cliché, but I really am customer-obsessed, with a passion for architecting brand positioning, thought leadership content, campaigns and websites that attract customers and win loyalty for life.